The Duke and Duchess of Cambridge beamed with joy as they introduced their baby boy to the country and the world.
Official Royal baby souvenirs have hit the shelves just a day after Kate Middleton gave birth, with a commemorative plate priced at £50.
With their two previous children the Duke and Duchess of Cambridge chose traditional, regal names.
Just like its older siblings, Prince George and Princess Charlotte, the tot will have an impressively long title